Concept/Digital Illustration

The product development process always begins with inspiration and research. Then to sketching-drawing out ideas-thinking on the page….. then to discussions, collaborations with others. All the things to consider are discussed: what is appealing to consumers right now? What are consumers loving right now? Who is target market/consumer? What is the season or holiday? How would the consumer use the product? Does the consumer need the product? Who would be the best retailer for the product? How many items in one collection so as to increase purchase of all items? What is the best material to be used and the price point for the product?

Sketches to work out ideas. Drawings are refined for presentation to internal art directors for additional discussions/revisions. Presentation boards are then sent to retailers for review of collections. Products selected are refined through detailed rendering and technical specifications for factory.

Digital illustrations for decal printing, product illustrations and printed placemats.

all work is Copyright protected.

Copyrights include Viridian Bay, Magenta-inc, and Chetna Exports